Data Protection Notice (Privacy Policy)
Coverage
This Data Protection Notice applies to all websites and subpages operated by SWISS (Swiss Women in Information Systems & Services), a division of The Swiss Quality Consulting GmbH. We are committed to the principles of data protection and adhere strictly to Swiss data protection laws. Please be aware that this notice does not apply to third-party websites linked from our pages, which are outside our control and responsibility.
Website Usage Data
When visiting our SWISS websites, we collect anonymized information such as your IP address, visit time, browser type, and general system information. This data assists us in optimizing our website’s functionality and in conducting statistical analyses. We retain these server logs for no longer than one year, balancing operational needs with privacy considerations.
Cookie Usage
Cookies are used on our websites to improve your experience and our site’s functionality. Some cookies expire at the end of your session, while others may remain longer to recognize your browser on subsequent visits. You can control these cookies through your browser settings, which may impact your experience on our websites.
Form Submissions and Emails
Our websites offer forms for inquiries, registrations, and newsletter subscriptions, allowing you to voluntarily provide personal data. Similarly, personal data may be submitted via email. All such data is secured with TLS encryption during transmission. We note that email communication is inherently less secure. Your personal data is used solely for its intended purpose and is not disclosed externally, except for newsletter distribution purposes.
Newsletter and Personalization
To subscribe to our newsletter, an email address is required. Additional, optional details may also be provided. This data, including your IP address and subscription details, is used to personalize our content for you. Our newsletters are distributed through partners like Brevo, and data processing occurs within their secure servers in France. We analyze newsletter engagement to improve our content continuously. You can unsubscribe or change your preferences using the links in our emails. Note that Brevo and tools like Google Analytics may use cookies for analytics; their privacy policies are available on their websites.
Web Analytics
Detailed Website Analysis
SWISS employs advanced web analytics tools, particularly Google Analytics from Google LLC or Google Limited Ireland, to understand and improve website usage and visitor behavior. These tools use cookies for tracking and analysis. We ensure the privacy of our users by enabling IP anonymization in Google Analytics, which means full IP addresses are only sent to Google’s servers in exceptional cases and are then truncated in the USA.
Google maintains a policy of not combining these anonymized IP addresses with other data. If you prefer not to be included in this data collection, you can opt out by downloading and installing a browser plugin from this link. Please be aware that opting out may affect certain functionalities of the SWISS website.
Targeted Advertising with Google Ads
SWISS utilizes Google Ads with Conversion Tracking to deliver targeted advertising and measure the performance of our ad campaigns. When you interact with a Google ad, a cookie is placed on your device. These cookies, which expire after 30 days, are not used for personal identification but rather to track ad performance and user engagement.
Engaging with these ads results in Google and SWISS collecting data to produce valuable usage statistics. It’s important to understand that SWISS does not receive any personally identifiable information from these cookies. You have the option to manage cookie settings in your browser, which may impact your experience on our website.
Advertising Campaign Analysis with LinkedIn
SWISS leverages the LinkedIn Insight Tag from LinkedIn Ireland Unlimited Company to enhance and track the effectiveness of our advertising campaigns. This tool uses cookies to collect data such as IP addresses, device and browser specifics, and page interactions. This data is swiftly encrypted and anonymized. LinkedIn, a Microsoft Corporation subsidiary, furnishes us with anonymized audience and ad performance reports, ensuring no personal data is shared. To understand LinkedIn’s privacy practices, please refer to their policy here. LinkedIn users can control their ad preferences, and non-users can opt out of data collection here.
Advanced Analytics with Fusedeck
SWISS uses ‘Fusedeck’ by Capture Media AG to conduct comprehensive analysis of our advertising campaigns. Implemented on select website pages, Fusedeck helps us study user behaviors while preserving anonymity. All data collected is managed in line with Capture’s privacy protocols. If you prefer not to have your data processed by Capture, you can opt out here, and their privacy notice is available here.
Targeted Ad Tracking with Xandr
SWISS incorporates Xandr Inc.’s state-of-the-art tracking technologies to enhance our advertising approaches. These tools, selectively used across our websites, gather data in an anonymized manner, aligning with our privacy commitments. It’s notable that Xandr does not provide us with any personally identifiable information. Users who wish to opt out of data processing by Xandr can access an “opt-out” cookie here. More information about Xandr’s data policies can be found in their privacy policy here.
User Experience Analysis with Hotjar
SWISS is dedicated to enhancing the user experience, which is why we utilize Hotjar’s heatmap technology. This tool from Hotjar Ltd. captures mouse movements and clicks on our website, offering vital insights into how users interact with our content. Hotjar uses cookies and anonymizes IP addresses to protect user privacy, ensuring that the gathered data on user behavior and device specifics remains non-identifiable. For comprehensive details on Hotjar’s commitment to data protection, please visit Hotjar’s Privacy Notice. If you prefer to opt out of Hotjar’s tracking, you can do so here.
Personalized Advertising with Google Remarketing
Targeted Advertising by Google
At SWISS, we use Google’s Remarketing service to offer personalized ads to our website visitors, tailored based on their previous interactions with our site. This service by Google utilizes cookies to conduct thorough analyses of website usage, enabling the presentation of customized ads across the Google Display Network. Google ensures that the data used for ad customization is not amalgamated with your personal information. To opt out of this type of targeted advertising by Google, you can adjust your settings in the Google Ad Settings or through the Network Advertising Initiative opt-out page. Additional information about Google’s approach to advertising and privacy can be found here.
Enhanced Ad Targeting with Adform
SWISS utilizes Adform’s advanced retargeting technology to improve our digital advertising initiatives. Adform, a Danish company, enables us to target users who have shown an interest in our services with specific ads on partner sites. These targeted ads are made possible through cookies that analyze user behavior, set to expire after 60 days. If you prefer not to receive targeted ads from Adform, you have the option to opt out of their data collection here. For a detailed understanding of Adform’s privacy commitments, their privacy policy is available here.
Customized Advertising with Facebook Custom Audiences
SWISS employs Facebook’s Custom Audiences feature to deliver personalized ads to our website visitors when they use the Facebook platform. This tool, provided by Facebook Inc. or Facebook Ireland Ltd., connects activity on our website with your Facebook account to serve ads tailored to your interests. You can learn more about Facebook’s data handling and privacy practices in their Privacy Policy here. If you prefer to avoid such personalized advertising, you can alter your ad preferences on Facebook here.
Targeted Marketing with LinkedIn Retargeting
SWISS makes use of LinkedIn’s retargeting capabilities, developed by the LinkedIn Corporation (a Microsoft subsidiary), to customize our advertising campaigns. LinkedIn’s retargeting tool enables us to present personalized, interest-based ads to our site visitors while they are on LinkedIn. LinkedIn tags on our site collect data about your visits, which is then associated with your LinkedIn account. This helps us deliver relevant ad content. For more information on how LinkedIn manages user data and privacy, please visit their privacy policy here. If you wish to opt out of LinkedIn’s retargeting, you can manage your settings here.
Targeted Digital Advertising with Capture Media’s Fusedeck
SWISS engages the Fusedeck platform by Capture Media AG, a renowned Swiss-based service, for precise targeted advertising across various online channels. Fusedeck is a key component in our digital advertising strategy, deploying scripts on our site to track user interactions anonymously, thus maintaining individual privacy. For opting out of Fusedeck’s data collection or to understand their privacy practices, visit their opt-out page and view their privacy policy.
Personalized Advertising with Xandr’s Technology
SWISS incorporates Xandr’s state-of-the-art remarketing technology into our advertising approach to deliver ads that resonate with the interests of our audience. This technology prioritizes the anonymity of user data, in line with our commitment to privacy. If you prefer to opt out of data usage by Xandr, you can set an opt-out cookie through their privacy tools. For a comprehensive understanding of Xandr’s data privacy approach, review their privacy policy and further details.
User Feedback via Hotjar Surveys
Gaining Insights for Enhanced User Experience
At SWISS, we value user feedback, which is why we use Hotjar’s survey tools to collect valuable insights. Hotjar’s methodology focuses on gathering anonymous feedback, ensuring comprehensive data privacy, including IP address anonymization. If you prefer not to participate in Hotjar’s data collection, you have the option to opt out here. For an in-depth look at Hotjar’s commitment to privacy, visit their privacy notice.
Enhanced Engagement Through Social Plugins
SWISS actively integrates a variety of social plugins on our website to foster a connected and interactive user experience. These plugins establish a link with their corresponding social networks during your visit to our site. Interactions you engage in, such as liking or commenting on a post, may be associated with your account on these platforms. We prioritize your privacy and suggest reviewing the privacy policies of each network to fully understand their data processing methods:
- Facebook: Delve into their privacy guidelines here.
- Instagram: Familiarize yourself with Instagram’s privacy policy here.
- Twitter: Explore Twitter’s approach to privacy here.
- LinkedIn: Learn about LinkedIn’s privacy handling here.
- Xing: Understand Xing’s commitment to privacy here.
- YouTube: Discover YouTube’s privacy practices here.
- Flickr: Get informed about Flickr’s privacy policy here.
- SoundCloud: Review SoundCloud’s privacy measures here.
- Vimeo: Investigate Vimeo’s privacy policy here.
- WhatsApp: Review WhatsApp’s privacy details here, especially noting the sharing feature on mobile devices.
For enhanced privacy protection, we advise logging out of these social networks before visiting our website or using script-blocking browser extensions.
Google Maps for Enhanced Visual Experience
SWISS integrates the Google Maps API to augment the visual experience on our digital platforms. When interacting with Google Maps features on our site, Google collects and processes usage data, including user interactions with map functionalities. For a comprehensive understanding of how Google manages this data, we recommend reviewing their privacy policy here.
Strengthening Website Security with Google reCAPTCHA
To safeguard our website and its users against spam and automated abuse, SWISS employs Google’s reCAPTCHA technology. This essential security feature uses cookies and gathers associated data to differentiate real users from bots. For insights into Google’s data processing methods, please visit their privacy policy here.
Your Data Rights and Our Commitment
At SWISS, the responsible management of your personal data is a priority. If you need information about the data we hold about you or wish to request corrections, additions, deletions, or restrictions, please reach out to us at our designated contact point. We ensure your data is handled in compliance with all relevant laws and regulations.
Continuous Updates to Our Privacy Policy
SWISS acknowledges the dynamic nature of data protection and reserves the right to modify this notice as needed. These changes, reflecting evolving practices or legal obligations, will be enacted without prior notice. The most current version of our privacy policy will always be accessible on our website for your perusal and reference.